Website performance directly affects the site's visibility on search engines, affecting its ability to attract and retain visitors. As a result, it's essential to carry out a thorough SEO audit to identify any potential problems that could be hampering your website’s performance.

An SEO analysis is a method that helps you find challenges that could be preventing your site from ranking on search engines. These troubles can range from technical glitches to content-related problems.

One of significant aspect of website performance is loading speed. A lagging website not only causes a poor user experience but also influences search engine rankings. By an SEO audit, you can detect reasons for slow website speed and take corrective measures.

Moreover, an SEO audit also highlights the quality of content on your website. High-quality, relevant content is crucial for higher search engine rankings. The audit can uncover if your website possesses duplicate content, unrelated keywords, or poorly optimized meta tags, leading to low SEO performance.

Aside from that, an SEO audit can help you know whether your website is properly optimized for mobile devices. With most of internet users accessing the web via mobile devices, it's crucial that your website is optimized for mobile viewing for better Search Engine optimisation user experience and improved search engine rankings.

Moreover, an SEO audit can expose any broken links or pages that are resulting in 404 errors, both of which can adversely impact user experience and SEO ranking. The audit is designed to highlight these problems, allowing you to fix them promptly and improve your site’s performance.

Lastly, it’s important to note that an SEO audit also assists in creating an efficient SEO strategy. By understanding what's working and what's not, you would be able to devise a strategy that's tailored to your website's particular needs which will boost its performance, increase visibility, and attract more traffic.

To sum up, the importance of website performance and a thorough SEO audit shouldn't be underestimated. Always conduct regular SEO audits to identify and fix any issues that could be affecting your site's performance. This proactive approach will keep your website up-to-date, user-friendly, and ranking well in search results, therefore driving more traffic and ultimately, achieving business growth.